Groove

THC Levels and Quality Cannabis

Last week I travelled to Toronto to attend the LIft Cannabis Expo and take part in an independent retailer panel discussing the challenges that cannabis industry faces after 5 years of legalization.  I was asked a question about consumer trust, and where I think that, as an industry, we need to strive to be better. […]

What Are Terpenes?

One of the things that sets each individual batch of cannabis apart from another, and yes, I said batch not strain, are the ratios of compounds making up that individual batch. For the most part, consumers today are primarily concerned with the percentage of the two most prominent compounds, namely THC, and to a lesser […]

What Are Diamonds

What are THC diamonds? THC Diamonds, like their name suggests, look a lot like diamonds, as in gems! They are THC crystals made when live resin is extracted from cannabis using a cold-extraction method and pressure. Varying from a grain of sand up to several-gram rocks in size, these diamonds are pure THCa crystals (97-99% […]